Many times, a client will say they're not ranking, but they haven't actually done the search themselves. It's always important to perform the search with the client. It's recommended to always use a private/incognito window when performing a search. This will allow a fresh search. You can also download the Opera browser and use their VPN option.
Live searches should always be specific to their chosen locations and chosen keywords. The client should be able to provide the search results they are most concerned about so we don’t have to perform 10+ search combinations in real time. Provide option to offer to call client back after we have done live search research on our end and confirmed it with Seth for any missing pieces.