- Outside of the general PPC ads that come up first in a search, what goes into the order the websites are shown? What determines that very "first" (still under ads) site that is shown?
- Local and Organic Searches
- Not a really concrete reason for local searches as to how they rank
- Organic
- Content
- Domain age
- Traffic
- Yellow Pages and Healthgrades also rank high because of the traffic that is driven to the website