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Gold

$60.00/MONTH

The Gold package offers organic SEO and patient communications. With SEO the website will be submitted to Google, Bing and Yahoo to help increase rankings. The patient communications provides another way for the client to stay in touch with patients via Newsletters, Birthday cards and email blasts.

*Need to have Hosting to have the Gold package

SEO

10 Keywords  (organic)

    • 7 services (area of practice already included, i.e. Chiropractor, Podiatrist)
    • 3 Locations (city of practice already included, i.e. Downers Grove)
    • Submissions to Google, Bing, Yahoo

Index homepage

    • Can take 4-6 months to be indexed and start to show results (website needs to have traffic for rankings to increase)
    • Search engines read text on homepage
    • Text on homepage should correlate with keywords
    • Unique content very important (not included in any package)!

Keyword Reporting

    • Monthly report of 1st page rankings in Google, Bing and Yahoo - Bright Local Report
    • No one can promise 1st page rankings w/out paying for PPC – Google changes their algorithm every minute, hour, every day to prevent this


E-Communications

Address book

    • Used for contacting current patients
    • CSV File (Excel spreadsheet)
    • First name, Last name, Email, DOB

Monthly newsletters

    • 1 newsletter/month (Chiropractic, Podiatry)
    • No package includes us writing custom newsletters
    • Client can compose new newsletter with content to customize, or have our newsletter send out as-is
    • Default send-date is the 5th of every month for portal (23rd for old editor)

Custom emails

    • Send out e-blasts to patients about promotions, office updates, etc.

Birthday cards

    • Automatically sends out when client provides email address and DOB
    • Needs to be scheduled once and the rest will automatically be sent out
    • Not sent by default

How Gold Builds SEO

  • Our sites are template based/complete with stock content- to break out, custom content is required
  • Websites that are being updated regularly avoid the risk of being dismissed by major search engines as spam or duplicates.
  • Search engines are designed for users to reference sites that contain the most relevant and recent information, thus updating the website regularly is the best way to improve rankings
  • SEO with Gold does the work of actively monitoring placement on search engines to empower users with information on how and where they can improve their web presence  
  • We help the client grow in the right direction by informing them of what they’re being indexed for on the back end of their site and how this is registering in not only their last report but in real time searches
  • We help our clients understand how to utilize the most of their web presence as opposed to boosting via budget limitations and experiencing significant downturns in-between.
  • Gold promotes consistency and more ways to connect with patients.
  • It’s extremely important that Gold is not seen as a faulty paid adword campaign by our clients.
    • It’s even more important to note that 85% of clicks resulting from a search are on the organic links rather than paid ads (OFC Industry Stats).
  • Gold is not meant to be marketed as a discounted Pay-Per-Click ad campaign.
  • Gold is a tool used for intentional growth achieved by actual attention to the one’s overall web presence.
    • Our sites are template based and complete with stock content- to break out, a personal touch is required.
    • Websites that are being updated regularly avoid the risk of being dismissed by major search engines as spam or duplicates.
    • Search engines are designed for users to reference sites that contain the most relevant and recent information.


Identifying Pitch Opportunities


Key Phrases to Listen For:

  1. I’m looking for more exposure online/web traffic.
  2. I need to set up/update keywords or meta data.
  3. I want to reach more potential patients.
  4. I’m interested in patient communication tools. (mass emailing)
  5. How do I get my website to show up on google/yahoo/bing?


Benefits of Gold:

  1. The gold package transforms the website from a standalone site to an online marketing tool. With our basic package your website will show up when people search for the practice, your website or the doctor directly. The Gold package will help you show up for your area of expertise and the services that you offer as well (your chosen keywords).
  2. Additionally, this will help our client’s website rank organically in the three major search engines. By simply keeping their content up to date, the website can attract new patients searching for their services online.
  3. Gold also features our E-Communications suite. Our clients can keep in touch with their patients and send out a mass email to everyone in their contact list with our simple tool.


Things to Know:

  • Gold requires hosting.
  • While some items are obvious to us (Main Location & AOP are each a free Keyword, etc), these things may not be obvious to the client. When pitching, make note of all the package’s features, you never know what thing is going to be the item that turns a pitch into a sale.
  • The Gold package offers organic SEO and patient communications. With SEO the website will be submitted to Google, Bing and Yahoo to help increase rankings. The patient communications provides another way for the client to stay in touch with patients via Newsletters, Birthday cards and email blasts.
  • Even if the pitch is perfect, sometimes the client simply won’t want to purchase anything. Continue to identify opportunities and make the upsell when appropriate. Sales is a numbers game, sometimes people won’t be interested, sometimes they will be.


Our Location

Find us on the map

Office Hours

All times in CST

Monday:

8:00 am-5:00 pm

Tuesday:

8:00 am-5:00 pm

Wednesday:

8:00 am-5:00 pm

Thursday:

8:00 am-5:00 pm

Friday:

8:00 am-5:00 pm

Saturday:

Closed

Sunday:

Closed