- API (Application Programing Interface) – used by Facebook and other companies for interactions
- Registrar – domains are registered from Go daddy ($25/yr)
- SEO – search engine optimization
- Domain Name – camphillchiro.com
- CRM – system sales uses to process sales
- Admin – client services access to client’s account and editor
- Client Editor – client portal to their account
No editing or changing videos (we can try to compress files that are 4-5 minutes long or have client upload video to YouTube then we can use that file)
Eye dropper tool found in Firefox (plugin) will allow you to get color code to place in ticket.Color Picker tool found in Chrome (add-on) will allow you to get color code to place in ticket.
Content colors, change flash, change menu style, background changes
File Transfer Protocol (FTP Access)
File transfer protocol is a standard Internet protocol for transmitting files between computers on the Internet – we do not give out FTP access
Credit Card Decline
Credit card is ran 3 days in a row and then the site is taken down
Billing Cycle Adjustment
Used when downgrading a product
Black Hatting / Keyword Stuffing
Refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines. Some examples of black hat SEO techniques include keyword stuffing (putting too many keywords on the front end or the back end of the website), invisible text, adding unrelated keywords to the page content or page swapping (changing the web page entirely after it has been ranked by search engines).
Websites and applications that enable users to create and share content or to participate in social networking.
Websites where people can go to look for services—an online phonebook. This includes Yelp, Yellow Pages, etc.
Calling someone who does not know who we are or what we do. We don’t make cold calls. All call data we receive is from our website, current clients, trade shows or advertisements.
CS Manager will provide a list of selling price options.
Tab with in my marketing in which the client can send personalized and scheduled emails,
Added to the back end of the website - describes some aspect of the contents of a Web page.
Added to the back end of the website - the description under the website URL in a search. This describes the website to the search engines.
One of the primary elements that search engines look for when looking at a website - name of the tab within a browser.
Wording for when a cursor is over an image. Search engines cannot read pictures, so this gives them an idea of what the picture is all about.
When changing from one design to another note the previous design template by name so we can keep record of previous designs. (NO UNDO BUTTON!!!). The mobile site design does not auto update. If you change the design, also change the mobile site design. If a client changes the design, we will have to change the mobile site design for them.
A formal summary of the aims and values of a company, organization, or individual. Can you write something telling your patients why you are different than the other providers in your area? How long have you been in business? Why do you do what you do?
Call to Action
An instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today". What service is the most popular? Can you run a special promotion for this service? (i.e. promotions on Facebook- to get a different type of patient in the door).
A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page What do you want to be found for?
Refers to the visitors on a website. How many people visit the website in a given period of time. This can be increased by adding patient forms to the site, promoting the site by using QR codes, or having a special that links to your website through a social media page.
We can’t use content sent from another company. We cannot also add images from Google. Also, if a client cancels with us, they cannot take any of our pictures or content that we have written.
When a client moves from one company to ours - anything the doctor creates they can take with them. We do not move any information or forms that belong to another company.
We have a license for digital purposes only. Clients can’t use our images or content for print.
Free service videos can be added to site. We have a limited number of educational videos. If the client wants to add a video on a topic we cannot add, recommend them going to YouTube and finding a video. We can embed the YouTube video on any page of their website.
Exercise videos and 3D spine can be added to site
Max file size for a video is 10MB. If it is greater than that, we recommend they upload it to YouTube and send us the link to the video.