Blue column represents data about the search engine results page (SERP) in its entirety
Red columns represent client’s actual data
For example: when searching “Plainsboro, NJ Sedation Dentistry, the SERP displays the map box (blue house) and some video search results (red play button). But the client is in 1st position for local search/is 1st and 2nd in the 3-pack (red circles), and is on pg 1 in organic search.